Should Studios Blame Redbox?

Redbox kiosks have been sprouting up everywhere in the last two to three years. The studio executives are saying 80% of the decline is due to the economy, but still 20% is due to Redbox and other factors (Lowe, article below). Consumers get a great deal of $1 per night rentals, while the competition makes consumers spend anywhere from $3 to $5, depending on where you live for Blockbuster at least.  It's obvious you'd rather spend $1 then $3, so is it just for studios and stores to place blame on Redbox? Yes, it is, but it's great for consumers. Redbox CEO, Mitch Lowe, said in a Wall Street Journal interview that he's saving consumers $50 million to $60 million a month (Lowe, article below)! Another huge plus is the new offers Netflix and Blockbuster have started offering in order to catch up with the competition, although it will be a struggle since Redbox has set the bar high.

For more information:

http://www.insideredbox.com/redbox-ceo-we-save-consumers-50-60-million-every-month/